Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
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A fractional CMO’s practical playbook for using AI in B2B marketing. Start with leverage, not everything. 9 workflows, named tools, MCP automation…
A fractional CMO’s honest Beehiiv review for B2B founders and operators. Real pricing, the alternatives most reviews skip (running it in your…
ClickUp is worth it for marketing teams at every size. The free plan covers most lean B2B teams with unlimited tasks and…
A B2B podcast generates leads two ways: listeners build trust and reach out when ready to buy, and the guests you invite…
A fractional CMO manages marketing for 5 companies at once by building a repeatable system around AI tools, a daily operator, and…
HeadshotPro is my go-to recommendation for AI headshots for B2B teams. Upload selfies, get 30 to 70 professional headshots for $29 to…
A fractional CMO’s guide to building a B2B newsletter that generates leads. Platform comparison (Beehiiv vs GoHighLevel), the format that converts, growth…
Publer is worth it for B2B teams managing 3-6 social platforms who need reliable scheduling and content recycling without enterprise pricing. A…
97% of B2B website visitors leave without filling out a form. Visitor identification tools like rb2b match anonymous traffic to real people…
AEO (answer engine optimization) is the highest-converting channel in B2B. AI-referred traffic converts 4.4x higher than organic search, and half of B2B…
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
The library is organised into these topics: Marketing Systems, Marketing Tools, Uncategorized, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
The library is updated as new systems are built and tested. The most recent update was October 14, 2026.
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
The free 6-Week B2B Growth Sprint turns these posts into one weekly action — one short lesson, one worksheet, one clear step.
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