Marketing Systems
How to Build a Personal Brand in 2026
Last updated: May 21, 2026 The Short Version: Personal branding in 2026 has a layer most guides skip: AI citation.. Read more
Marketing Notes
B2B marketing systems, documented
Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
Marketing Systems
Fractional CMO vs. Marketing Consultant: What’s the Actual Difference?
A fractional CMO takes ongoing ownership of your marketing function. A marketing consultant delivers a scoped project and exits. Both require real…
Marketing Systems
What Is Demand Generation? (And How Do You Do It?)
Last updated: May 21, 2026 The Short Version: Demand generation is the full-funnel marketing system that creates awareness, builds trust, and moves…
Marketing Systems
RB2B Review: Is Anonymous Visitor Identification Worth It for B2B?
Last updated May 17, 2026. Affiliate disclosure. Some links in this post are affiliate links, including the rb2b link. I.. Read more
Marketing Systems
Riverside Review: Is It Worth It in 2026?
A fractional CMO’s 2+ year Riverside review. What’s bundled in the $29 Pro plan, the AI features that replaced Opus Clips, the…
Marketing Systems
How to Build an Automated B2B Outbound Engine (The Full Stack, Revealed)
A fractional CMO’s guide to the full B2B outbound stack — tools, Claude’s role, what to automate, what to keep human, and…
Marketing Systems
How to Create a B2B Referral Program That Actually Generates Leads
Most B2B companies grow through referrals but have never built a system around them. Here’s how to create a B2B referral program…
Marketing Systems
GoHighLevel vs HubSpot: A CMO’s Honest Breakdown (2026)
GHL costs $97/mo. HubSpot runs $500-$1,200+/mo for real features. A fractional CMO breaks down pricing, features, and which one actually fits your…
Marketing Systems
Agency vs. In-House Marketing: What B2B Companies Actually Need in 2026
Most B2B companies under $20M don’t need to choose between an agency and a full team. They need strategic leadership,.. Read more
Marketing Systems
How to Build a Lean Marketing Team That Actually Works
A lean B2B marketing team has three layers: fractional CMO leadership for strategy, one or more generalist operators for daily execution, and…
Questions about Marketing Notes
What is Marketing Notes?
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Who writes Marketing Notes?
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
What topics does Marketing Notes cover?
The library is organised into these topics: Marketing Systems, Marketing Tools, Uncategorized, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
How often is Marketing Notes updated?
The library is updated as new systems are built and tested. The most recent update was October 14, 2026.
How do I work with Holly Mack directly?
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
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