Marketing Systems
How to Build an AI Marketing Team (Run by One Operator)
A real B2B blueprint for building an AI marketing team one person can run. The four layers, the named stack, and the…
Marketing Notes
B2B marketing systems, documented
Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
Marketing Systems
The B2B Marketing Playbook (Start With 3, Add the Rest When You Earn It)
A fractional CMO’s B2B marketing playbook for 2026. The 3 channels that compound, the 2 that amplify, paid last, plus the always-on…
Marketing Systems
Founder Video Setup: The Simple Recording System That Takes One Afternoon
A fractional CMO’s founder video setup. iPhone, $15 tripod, Rode wireless mic, and Riverside for editing. Under $200, one afternoon. The exact…
Marketing Systems
Hiring and Managing Offshore Marketing Teams: The $2K Stack
An offshore marketing generalist costs roughly $1,000-$1,500 per month hired direct. Add ClickUp for task management and Wise for payments, and you…
Marketing Systems
The Complete B2B Content Repurposing System (One Recording, 10-15 Assets)
A fractional CMO’s content repurposing system for B2B. One YouTube recording becomes a blog post, LinkedIn article, newsletter, 3-5 social posts, and…
Marketing Systems
Riverside vs Descript: Which One Do You Actually Need? (2026)
Riverside is the better choice for most B2B content creators in 2026. Recording quality can’t be fixed in post-production, and Riverside captures…
Marketing Systems
How to Use AI in Your Marketing (The Practical Playbook for B2B)
A fractional CMO’s practical playbook for using AI in B2B marketing. Start with leverage, not everything. 9 workflows, named tools, MCP automation…
Marketing Systems
Beehiiv Review for B2B (Plus the Alternatives Most Reviews Skip)
A fractional CMO’s honest Beehiiv review for B2B founders and operators. Real pricing, the alternatives most reviews skip (running it in your…
Marketing Systems
ClickUp for Marketing Teams: Is It Worth It?
ClickUp is worth it for marketing teams at every size. The free plan covers most lean B2B teams with unlimited tasks and…
Marketing Systems
How to Start a B2B Podcast That Actually Generates Leads
A B2B podcast generates leads two ways: listeners build trust and reach out when ready to buy, and the guests you invite…
Questions about Marketing Notes
What is Marketing Notes?
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Who writes Marketing Notes?
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
What topics does Marketing Notes cover?
The library is organised into these topics: Marketing Systems, Marketing Tools, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
How often is Marketing Notes updated?
The library is updated as new systems are built and tested. The most recent update was August 12, 2026.
How do I work with Holly Mack directly?
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
Want the system, not just the notes?
The free 6-Week B2B Growth Sprint turns these posts into one weekly action — one short lesson, one worksheet, one clear step.
Join the Free 6-Week Sprint →