Marketing Systems
The B2B SEO Strategy That Actually Works in 2026
Last updated: June 13, 2026 The Short Version: SEO still generates nearly half of all B2B revenue. But the playbook.. Read more
Marketing Notes
B2B marketing systems, documented
Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
Marketing Systems
Instantly AI Review: A Fractional CMO’s Honest Take for B2B Teams (2026)
Instantly is the strongest cold email sequencer for B2B teams that need volume and deliverability at a flat monthly rate. A fractional…
Marketing Systems
Semrush vs Ahrefs vs Moz: Which SEO Tool Is Actually Worth It in 2026?
Last updated: June 13, 2026 The Short Version: I use all three of these tools across client accounts. My pick.. Read more
Marketing Systems
Best AI Tools for B2B Marketing in 2026 (What I Actually Use)
A fractional CMO’s actual AI tool stack for B2B marketing in 2026. Claude, GoHighLevel, Moz, ClickUp, Synthesia, and 7 more tools that…
Marketing Systems
How to Build an AI Marketing Team (Run by One Operator)
A real B2B blueprint for building an AI marketing team one person can run. The four layers, the named stack, and the…
Marketing Systems
The B2B Marketing Playbook (Start With 3, Add the Rest When You Earn It)
A fractional CMO’s B2B marketing playbook for 2026. The 3 channels that compound, the 2 that amplify, paid last, plus the always-on…
Marketing Systems
Founder Video Setup: The Simple Recording System That Takes One Afternoon
A fractional CMO’s founder video setup. iPhone, $15 tripod, Rode wireless mic, and Riverside for editing. Under $200, one afternoon. The exact…
Marketing Systems
Hiring and Managing Offshore Marketing Teams: The $2K Stack
An offshore marketing generalist costs roughly $1,000-$1,500 per month hired direct. Add ClickUp for task management and Wise for payments, and you…
Marketing Systems
The Complete B2B Content Repurposing System (One Recording, 10-15 Assets)
A fractional CMO’s content repurposing system for B2B. One YouTube recording becomes a blog post, LinkedIn article, newsletter, 3-5 social posts, and…
Marketing Systems
Riverside vs Descript: Which One Do You Actually Need? (2026)
Riverside is the better choice for most B2B content creators in 2026. Recording quality can’t be fixed in post-production, and Riverside captures…
Questions about Marketing Notes
What is Marketing Notes?
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Who writes Marketing Notes?
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
What topics does Marketing Notes cover?
The library is organised into these topics: Marketing Systems, Marketing Tools, Uncategorized, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
How often is Marketing Notes updated?
The library is updated as new systems are built and tested. The most recent update was October 14, 2026.
How do I work with Holly Mack directly?
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
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