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Marketing Notes

B2B marketing systems, documented

Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.

No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.

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Questions about Marketing Notes

What is Marketing Notes?

Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.

Who writes Marketing Notes?

Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.

What topics does Marketing Notes cover?

The library is organised into these topics: Marketing Systems, Marketing Tools, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.

How often is Marketing Notes updated?

The library is updated as new systems are built and tested. The most recent update was August 12, 2026.

How do I work with Holly Mack directly?

Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.

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