Uncategorized
Demand Gen vs Lead Gen: The Real Difference (And Why Both Matter)
Last updated: September 18, 2026 The Short Version Demand generation creates awareness and buying intent before someone is ready to talk to…
Marketing Notes
B2B marketing systems, documented
Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
Uncategorized
B2B Marketing System: What It Is and How to Build One
Last updated: September 17, 2026 The Short Version A B2B marketing system is the connected infrastructure that turns marketing from a series…
Uncategorized
How to Generate B2B Leads: The System That Works
Last updated: September 16, 2026 The Short Version B2B lead generation isn’t a channel decision. It’s a system. This guide covers how…
Uncategorized
B2B Marketing Strategy: The Complete Guide (2026)
Last updated: September 15, 2026 The Short Version A B2B marketing strategy is a documented system that connects your positioning, audience, channels,…
Marketing Tools
GoHighLevel SaaS Mode: What It Is, What It Costs, and Who It’s Actually For
Last updated: August 1, 2026 The Short Version: SaaS Mode turns GoHighLevel from a tool you use into a product.. Read more
Marketing Systems
GoHighLevel Alternatives: 7 CRMs Worth Considering (And When GHL Is Still the Move)
Last updated: August 1, 2026 The Short Version GoHighLevel works for agencies and service businesses that need CRM, funnels, SMS,.. Read more
Marketing
Moz Local Review: Is It Worth It for Multi-Location B2B Companies?
Last updated: August 1, 2026 The Short Version Moz Local is a solid, affordable listing management tool that works well.. Read more
Marketing Systems
How to Build a B2B Marketing Stack That Actually Works (2026)
Last updated: August 1, 2026 The Short Version Most B2B companies overspend on marketing tools and underuse what they buy… Read more
Marketing Tools
HeyReach Pricing 2026: Plans, Credits, and What You’ll Actually Pay
Last updated: August 1, 2026 The Short Version: HeyReach charges per LinkedIn sender, not per feature or per user. Growth.. Read more
Marketing Systems
GoHighLevel Automation Tutorial: Build Your First Workflow in 30 Minutes
Last updated: July 22, 2026 The Short Version GoHighLevel workflows replace manual follow-ups, appointment reminders, and lead routing with automated.. Read more
Questions about Marketing Notes
What is Marketing Notes?
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Who writes Marketing Notes?
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
What topics does Marketing Notes cover?
The library is organised into these topics: Marketing Systems, Marketing Tools, Uncategorized, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
How often is Marketing Notes updated?
The library is updated as new systems are built and tested. The most recent update was October 14, 2026.
How do I work with Holly Mack directly?
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
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