Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
B2B companies should pursue awards that generate third-party brand mentions, backlinks, and AI visibility signals. Which awards matter depends on.. Read more
Last updated: June 7, 2026 The Short Version: Most B2B teams don’t fail at marketing because they lack ideas. They.. Read more
B2B review sites like G2, Clutch, TrustRadius, and Google Business Profile now directly influence whether AI search engines recommend your company. This…
Last updated: June 7, 2026 The Short Version: HeyReach is the LinkedIn automation tool I recommend for B2B companies that.. Read more
Last updated: June 7, 2026 The Short Version: Claude Design is Anthropic’s AI design tool that turns text prompts into.. Read more
Last updated: June 7, 2026 The Short Version: Claude counts tokens, not messages. Every reply re-reads your full conversation, so.. Read more
Last Updated: May 30, 2026 Disclosure: Some links in this post are affiliate links. If you sign up through my.. Read more
Last updated: May 30, 2026 This post contains affiliate links. If you sign up for Apollo through my link, I.. Read more
Apollo is the right choice for most B2B teams running outbound — solid data, built-in sequences, transparent pricing, and you can cancel…
For most B2B companies under $25M, a fractional CMO directing an agency beats hiring all three options separately. Here’s the decision framework…
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
The library is organised into these topics: Marketing Systems, Marketing Tools, Uncategorized, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
The library is updated as new systems are built and tested. The most recent update was October 14, 2026.
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
The free 6-Week B2B Growth Sprint turns these posts into one weekly action — one short lesson, one worksheet, one clear step.
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