Marketing Systems
How to Build a B2B Sales Funnel in GoHighLevel (Step by Step)
Last updated: July 30, 2026 The Short Version GoHighLevel can run your entire B2B sales funnel for $97/month. This guide.. Read more
Marketing Notes
B2B marketing systems, documented
Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
Marketing Strategies
How to Get Your Business Recommended by Perplexity and Claude
Last updated: July 22, 2026 The Short Version: Your buyers are asking AI platforms what to buy, who to hire,.. Read more
Marketing Tools
How to Cancel HeyGen (And What to Use Instead)
The Short Version Cancelling HeyGen takes about 2 minutes through your account settings. The harder part is figuring out what.. Read more
Marketing Systems
How to Get Your Business to Show Up in ChatGPT (The B2B Playbook)
Last updated: July 22, 2026 The Short Version: ChatGPT pulls answers from Bing’s index and third-party sources like review platforms.. Read more
Marketing Systems
GoHighLevel vs Salesforce: A CMO’s Honest Take for B2B Companies (2026)
GoHighLevel costs $97/month flat and includes everything a B2B team needs. Salesforce requires a dedicated admin and $30K+ to implement. A fractional…
Marketing Systems
How to Generate Leads on LinkedIn Without Spamming
A fractional CMO’s simple LinkedIn lead generation system. Fix your profile, use intent signals, run a 3-message sequence with HeyReach. Setup takes…
Marketing Systems
The Easy B2B Outreach Stack: Instantly + HeyReach + Apollo (Email + LinkedIn in One System)
Three tools, $235/mo total. Apollo for data, Instantly for cold email, HeyReach for LinkedIn. A fractional CMO’s simple outbound system for B2B…
Marketing Systems
How to Replace HubSpot and Cut Your Marketing Budget in Half
HubSpot costs $890-1,500/mo for most B2B teams. A fractional CMO walks through the $97/mo GoHighLevel replacement, the real cost math, and the…
Marketing Systems
Synthesia Review: Is It Worth It for B2B Teams in 2026?
A fractional CMO’s honest Synthesia review. Express-2 avatars, custom digital twin at $14/mo, AI Playground with Veo 3.1 and Sora 2, and…
Marketing Systems
Synthesia vs HeyGen in 2026: The Comparison Just Flipped
After HeyGen scrapped unlimited plans in May 2026 and Synthesia closed the avatar gap with Express-2, the default AI avatar tool recommendation…
Questions about Marketing Notes
What is Marketing Notes?
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Who writes Marketing Notes?
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
What topics does Marketing Notes cover?
The library is organised into these topics: Marketing Systems, Marketing Tools, Uncategorized, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
How often is Marketing Notes updated?
The library is updated as new systems are built and tested. The most recent update was October 14, 2026.
How do I work with Holly Mack directly?
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
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