Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
GoHighLevel costs $97/month flat and includes everything a B2B team needs. Salesforce requires a dedicated admin and $30K+ to implement. A fractional…
A fractional CMO’s simple LinkedIn lead generation system. Fix your profile, use intent signals, run a 3-message sequence with HeyReach. Setup takes…
Three tools, $235/mo total. Apollo for data, Instantly for cold email, HeyReach for LinkedIn. A fractional CMO’s simple outbound system for B2B…
HubSpot costs $890-1,500/mo for most B2B teams. A fractional CMO walks through the $97/mo GoHighLevel replacement, the real cost math, and the…
A fractional CMO’s honest Synthesia review. Express-2 avatars, custom digital twin at $14/mo, AI Playground with Veo 3.1 and Sora 2, and…
After HeyGen scrapped unlimited plans in May 2026 and Synthesia closed the avatar gap with Express-2, the default AI avatar tool recommendation…
Last updated: June 13, 2026 The Short Version: SEO still generates nearly half of all B2B revenue. But the playbook.. Read more
Instantly is the strongest cold email sequencer for B2B teams that need volume and deliverability at a flat monthly rate. A fractional…
Last updated: June 13, 2026 The Short Version: I use all three of these tools across client accounts. My pick.. Read more
A fractional CMO’s actual AI tool stack for B2B marketing in 2026. Claude, GoHighLevel, Moz, ClickUp, Synthesia, and 7 more tools that…
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
The library is organised into these topics: Marketing Systems, Marketing Tools, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
The library is updated as new systems are built and tested. The most recent update was August 12, 2026.
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
The free 6-Week B2B Growth Sprint turns these posts into one weekly action — one short lesson, one worksheet, one clear step.
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