Marketing Systems
How a Fractional CMO Uses AI to Manage Marketing for 5 Companies at Once
A fractional CMO manages marketing for 5 companies at once by building a repeatable system around AI tools, a daily operator, and…
Marketing Notes
Holly Mack
Holly Mack is a fractional CMO with an MBA in finance. She helps B2B founders, SaaS companies, and MSPs replace scattered marketing with connected systems for demand, outbound, CRM, and follow-up.
Marketing Systems
HeadshotPro Review: Is It Worth It for B2B Teams in 2026?
HeadshotPro is my go-to recommendation for AI headshots for B2B teams. Upload selfies, get 30 to 70 professional headshots for $29 to…
Marketing Systems
How to Build a B2B Newsletter That Actually Generates Leads
A fractional CMO’s guide to building a B2B newsletter that generates leads. Platform comparison (Beehiiv vs GoHighLevel), the format that converts, growth…
Marketing Systems
Publer Review for B2B: The Social Media Tool That Does Enough Without Doing Too Much
Publer is worth it for B2B teams managing 3-6 social platforms who need reliable scheduling and content recycling without enterprise pricing. A…
Marketing Systems
How to Identify Website Visitors and Turn Them Into Leads
97% of B2B website visitors leave without filling out a form. Visitor identification tools like rb2b match anonymous traffic to real people…
Marketing Systems
AEO: The B2B Marketing Strategy That’s Outperforming Every Other Channel
AEO (answer engine optimization) is the highest-converting channel in B2B. AI-referred traffic converts 4.4x higher than organic search, and half of B2B…
Marketing Systems
B2B Awards Worth Winning in 2026 (Complete List, Calendar, and How to Spot the Scams)
B2B companies should pursue awards that generate third-party brand mentions, backlinks, and AI visibility signals. Which awards matter depends on.. Read more
Marketing Systems
How to Manage Marketing Tasks Without Losing Your Pipeline (or Your Sanity)
Last updated: June 7, 2026 The Short Version: Most B2B teams don’t fail at marketing because they lack ideas. They.. Read more
Marketing Systems
B2B Review Sites That Actually Matter in 2026 (And How to Use Them)
B2B review sites like G2, Clutch, TrustRadius, and Google Business Profile now directly influence whether AI search engines recommend your company. This…
Marketing Systems
HeyReach Review: Is It Worth It for B2B Companies in 2026?
Last updated: June 7, 2026 The Short Version: HeyReach is the LinkedIn automation tool I recommend for B2B companies that.. Read more