Marketing Systems
How to Build an AI Marketing Team (Run by One Operator)
A real B2B blueprint for building an AI marketing team one person can run. The four layers, the named stack, and the…
Marketing Notes
Holly Mack
Holly Mack is a fractional CMO with an MBA in finance. She helps B2B founders, SaaS companies, and MSPs replace scattered marketing with connected systems for demand, outbound, CRM, and follow-up.
Marketing Systems
The B2B Marketing Playbook (Start With 3, Add the Rest When You Earn It)
A fractional CMO’s B2B marketing playbook for 2026. The 3 channels that compound, the 2 that amplify, paid last, plus the always-on…
Marketing Systems
Founder Video Setup: The Simple Recording System That Takes One Afternoon
A fractional CMO’s founder video setup. iPhone, $15 tripod, Rode wireless mic, and Riverside for editing. Under $200, one afternoon. The exact…
Marketing Systems
Hiring and Managing Offshore Marketing Teams: The $2K Stack
An offshore marketing generalist costs roughly $1,000-$1,500 per month hired direct. Add ClickUp for task management and Wise for payments, and you…
Marketing Systems
The Complete B2B Content Repurposing System (One Recording, 10-15 Assets)
A fractional CMO’s content repurposing system for B2B. One YouTube recording becomes a blog post, LinkedIn article, newsletter, 3-5 social posts, and…
Marketing Systems
Riverside vs Descript: Which One Do You Actually Need? (2026)
Riverside is the better choice for most B2B content creators in 2026. Recording quality can’t be fixed in post-production, and Riverside captures…
Marketing Systems
How to Use AI in Your Marketing (The Practical Playbook for B2B)
A fractional CMO’s practical playbook for using AI in B2B marketing. Start with leverage, not everything. 9 workflows, named tools, MCP automation…
Marketing Systems
Beehiiv Review for B2B (Plus the Alternatives Most Reviews Skip)
A fractional CMO’s honest Beehiiv review for B2B founders and operators. Real pricing, the alternatives most reviews skip (running it in your…
Marketing Systems
ClickUp for Marketing Teams: Is It Worth It?
ClickUp is worth it for marketing teams at every size. The free plan covers most lean B2B teams with unlimited tasks and…
Marketing Systems
How to Start a B2B Podcast That Actually Generates Leads
A B2B podcast generates leads two ways: listeners build trust and reach out when ready to buy, and the guests you invite…