Marketing Systems
Riverside Review: Is It Worth It in 2026?
A fractional CMO’s 2+ year Riverside review. What’s bundled in the $29 Pro plan, the AI features that replaced Opus Clips, the…
Marketing Notes
Holly Mack
Holly Mack is a fractional CMO with an MBA in finance. She helps B2B founders, SaaS companies, and MSPs replace scattered marketing with connected systems for demand, outbound, CRM, and follow-up.
Marketing Systems
How to Build an Automated B2B Outbound Engine (The Full Stack, Revealed)
A fractional CMO’s guide to the full B2B outbound stack — tools, Claude’s role, what to automate, what to keep human, and…
Marketing Systems
How to Create a B2B Referral Program That Actually Generates Leads
Most B2B companies grow through referrals but have never built a system around them. Here’s how to create a B2B referral program…
Marketing Systems
GoHighLevel vs HubSpot: A CMO’s Honest Breakdown (2026)
GHL costs $97/mo. HubSpot runs $500-$1,200+/mo for real features. A fractional CMO breaks down pricing, features, and which one actually fits your…
Marketing Systems
Agency vs. In-House Marketing: What B2B Companies Actually Need in 2026
Most B2B companies under $20M don’t need to choose between an agency and a full team. They need strategic leadership,.. Read more
Marketing Systems
How to Build a Lean Marketing Team That Actually Works
A lean B2B marketing team has three layers: fractional CMO leadership for strategy, one or more generalist operators for daily execution, and…
GHL
GoHighLevel Review 2026: Is It the Right CRM for B2B Companies?
An honest GoHighLevel review from a fractional CMO who has moved B2B clients off HubSpot, Keap, and Zoho. Real costs, real tradeoffs,…
Marketing Systems
How to Clone Yourself with AI (and Stop Filming Every Video)
Clone yourself with AI using HeyGen. Step-by-step setup, real pricing with credit math, B2B use cases, and honest limits from a fractional…
Marketing Systems
How to Use Claude for Marketing: The System That Actually Works
Learn how to set up Claude Projects, Skills, and Cowork for B2B marketing. 18 workflows, a 30-day roadmap, and the setup that…
Marketing Systems
How to Show Up in AI Search: The AEO + GEO Strategy for B2B (2026)
AI search doesn’t work like traditional search. Your site alone accounts for only 15% of AI citations. This is the full AEO…