Holly Mack is a fractional CMO with an MBA in finance. She helps B2B founders, SaaS companies, and MSPs replace scattered marketing with connected systems for demand, outbound, CRM, and follow-up.
GoHighLevel costs $97/month flat and includes everything a B2B team needs. Salesforce requires a dedicated admin and $30K+ to implement. A fractional…
A fractional CMO’s simple LinkedIn lead generation system. Fix your profile, use intent signals, run a 3-message sequence with HeyReach. Setup takes…
Three tools, $235/mo total. Apollo for data, Instantly for cold email, HeyReach for LinkedIn. A fractional CMO’s simple outbound system for B2B…
HubSpot costs $890-1,500/mo for most B2B teams. A fractional CMO walks through the $97/mo GoHighLevel replacement, the real cost math, and the…
A fractional CMO’s honest Synthesia review. Express-2 avatars, custom digital twin at $14/mo, AI Playground with Veo 3.1 and Sora 2, and…
After HeyGen scrapped unlimited plans in May 2026 and Synthesia closed the avatar gap with Express-2, the default AI avatar tool recommendation…
Last updated: June 13, 2026 The Short Version: SEO still generates nearly half of all B2B revenue. But the playbook.. Read more
Instantly is the strongest cold email sequencer for B2B teams that need volume and deliverability at a flat monthly rate. A fractional…
Last updated: June 13, 2026 The Short Version: I use all three of these tools across client accounts. My pick.. Read more
A fractional CMO’s actual AI tool stack for B2B marketing in 2026. Claude, GoHighLevel, Moz, ClickUp, Synthesia, and 7 more tools that…
