Marketing Systems
Claude Design for Marketing: The B2B Operator’s Guide
Last updated: June 7, 2026 The Short Version: Claude Design is Anthropic’s AI design tool that turns text prompts into.. Read more
Marketing Notes
Holly Mack
Holly Mack is a fractional CMO with an MBA in finance. She helps B2B founders, SaaS companies, and MSPs replace scattered marketing with connected systems for demand, outbound, CRM, and follow-up.
Marketing Systems
How to Stop Hitting Your Claude Usage Limit (A B2B Marketer’s Playbook)
Last updated: June 7, 2026 The Short Version: Claude counts tokens, not messages. Every reply re-reads your full conversation, so.. Read more
Marketing Systems
HeyReach vs Skylead vs Dux-Soup: Best LinkedIn Automation for B2B in 2026
Last Updated: May 30, 2026 Disclosure: Some links in this post are affiliate links. If you sign up through my.. Read more
Marketing Systems
Apollo vs Clay: Which B2B Prospecting Tool Do You Actually Need?
Last updated: May 30, 2026 This post contains affiliate links. If you sign up for Apollo through my link, I.. Read more
Marketing Systems
Apollo vs ZoomInfo vs Seamless.AI: Which B2B Prospecting Tool Is Actually Worth It in 2026?
Apollo is the right choice for most B2B teams running outbound — solid data, built-in sequences, transparent pricing, and you can cancel…
Marketing Systems
Fractional CMO vs. Marketing Agency vs. Full-Time CMO: The Decision Most B2B Companies Get Wrong
For most B2B companies under $25M, a fractional CMO directing an agency beats hiring all three options separately. Here’s the decision framework…
Marketing Systems
How to Build a Personal Brand in 2026
Last updated: May 21, 2026 The Short Version: Personal branding in 2026 has a layer most guides skip: AI citation.. Read more
Marketing Systems
Fractional CMO vs. Marketing Consultant: What’s the Actual Difference?
A fractional CMO takes ongoing ownership of your marketing function. A marketing consultant delivers a scoped project and exits. Both require real…
Marketing Systems
What Is Demand Generation? (And How Do You Do It?)
Last updated: May 21, 2026 The Short Version: Demand generation is the full-funnel marketing system that creates awareness, builds trust, and moves…
Marketing Systems
RB2B Review: Is Anonymous Visitor Identification Worth It for B2B?
Last updated May 17, 2026. Affiliate disclosure. Some links in this post are affiliate links, including the rb2b link. I.. Read more