Marketing Tools
HeyGen Review: Is It Actually Worth It for B2B Teams in 2026?
A practical HeyGen review for B2B teams. Learn where it works, where it fails, and whether it’s worth trying based on real…
Marketing Notes
B2B marketing systems, documented
Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
GHL
GoHighLevel Pricing 2026: What You’ll Actually Pay
GoHighLevel pricing in 2026: $97, $297, or $497/mo plus usage fees. A fractional CMO breaks down the real total cost and which…
GHL
Best CRM for Small Business (A Fractional CMO’s Perspective)
A fractional CMO breaks down the best CRM for small B2B companies based on cost, efficiency, and real-world performance. See what actually…
Marketing Tools
Best AI Video Generator (What Actually Works for Marketing in 2026)
AI video tools are exploding, but most aren’t practical. A fractional CMO breaks down the best AI video generator for real marketing…
Marketing Systems
Dream 100 Strategy: A B2B Guide to Building and Activating High-Value Accounts
Learn how the Dream 100 strategy helps B2B companies focus on the accounts that matter most. This guide explains how to identify,…
Marketing Systems
Marketing Automation System: The $97 Platform That Replaces Most Tools
Discover the $97 marketing automation system that replaces CRM, email marketing, funnels, and SMS tools. Learn how to automate your marketing pipeline…
Marketing Systems
The 2026 LinkedIn Marketing Strategy for B2B Companies
A LinkedIn marketing strategy is a structured system that turns positioning, content, and intent signals into B2B pipeline. This guide.. Read more
Marketing Systems
When Do You Need a Fractional CMO? A Practical Guide for B2B Companies
You need a fractional CMO when marketing has motion but lacks direction — typically when revenue is between $1M and.. Read more
Marketing Systems
How to Get Booked on Podcasts- The Playbook for 2026
To get booked on podcasts, find shows your target audience listens to, pitch episode ideas that serve the listener, and.. Read more
Marketing
How to Build an Offshore Marketing Team Without Losing Quality
An offshore marketing team is a group of full-time, remote team members who handle repeatable marketing execution while leadership retains.. Read more
Questions about Marketing Notes
What is Marketing Notes?
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Who writes Marketing Notes?
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
What topics does Marketing Notes cover?
The library is organised into these topics: Marketing Systems, Marketing Tools, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
How often is Marketing Notes updated?
The library is updated as new systems are built and tested. The most recent update was August 12, 2026.
How do I work with Holly Mack directly?
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
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