Marketing Systems
The 2026 LinkedIn Marketing Strategy for B2B Companies
A LinkedIn marketing strategy is a structured system that turns positioning, content, and intent signals into B2B pipeline. This guide.. Read more
Marketing Notes
B2B marketing systems, documented
Marketing Notes is Holly Mack’s working library of B2B marketing posts covering marketing systems, GoHighLevel, outbound, and AI search visibility — written by a fractional CMO with an MBA in finance.
No theory posts. Each one documents a system, a tool, or a workflow that was actually built and run for a B2B company.
Last updated:
Marketing Systems
When Do You Need a Fractional CMO? A Practical Guide for B2B Companies
You need a fractional CMO when marketing has motion but lacks direction — typically when revenue is between $1M and.. Read more
Marketing Systems
How to Get Booked on Podcasts- The Playbook for 2026
To get booked on podcasts, find shows your target audience listens to, pitch episode ideas that serve the listener, and.. Read more
Marketing
How to Build an Offshore Marketing Team Without Losing Quality
An offshore marketing team is a group of full-time, remote team members who handle repeatable marketing execution while leadership retains.. Read more
Marketing Systems
Copy This Founder Content Strategy in One Hour Per Week
A founder content strategy is a system where a founder spends focused time capturing insight, and ideally, the marketing team.. Read more
Marketing Strategies
The 11 Best B2B Marketing Strategies For 2026
B2B marketing doesn’t fail because it’s bad. It fails because it’s fragile. One channel breaks. CAC spikes. An algorithm changes… Read more
Marketing Systems
How to Build a Content Workflow for B2B Marketing
A content workflow for B2B marketing is a decision system that determines what content gets created, why it exists, and.. Read more
Marketing Tools
The Best LinkedIn Automation Tool for B2B in 2026
(Disclosure: Some links are affiliate links. I only recommend tools I personally use, at no extra cost to you.) If.. Read more
Marketing
Why Your Marketing Isn’t Working (and What to Do Instead).
If you’re a B2B founder, tech leader, or growth-minded operator and your marketing feels like a black hole of time,.. Read more
Marketing Tools
Top Marketing Tools for B2B Businesses in 2026
Last updated: May 2, 2026 The top marketing tools for B2B businesses in 2026 include outbound tools like Apollo, HeyReach,.. Read more
Questions about Marketing Notes
What is Marketing Notes?
Marketing Notes is Holly Mack’s B2B marketing blog, covering marketing systems, CRM and automation tooling, outbound, and AI search visibility.
Who writes Marketing Notes?
Every post is written by Holly Mack, a fractional CMO with an MBA in finance who builds marketing systems for B2B founders, SaaS companies, and MSPs.
What topics does Marketing Notes cover?
The library is organised into these topics: Marketing Systems, Marketing Tools, Uncategorized, Marketing, GHL, Marketing Strategies. Recurring subjects include GoHighLevel, LinkedIn outbound, AI video tools, and getting cited by ChatGPT and Perplexity.
How often is Marketing Notes updated?
The library is updated as new systems are built and tested. The most recent update was October 14, 2026.
How do I work with Holly Mack directly?
Apply through the contact page. Engagements typically start with a deep diagnostic, then a 90-day system buildout with weekly leadership support.
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