Marketing Systems
Synthesia vs HeyGen in 2026: The Comparison Just Flipped
After HeyGen scrapped unlimited plans in May 2026 and Synthesia closed the avatar gap with Express-2, the default AI avatar tool recommendation…
Marketing Notes
Marketing Systems
Marketing Systems collects Holly Mack’s B2B marketing posts on marketing systems — each one documenting a system, tool, or workflow built for a real B2B company.
Marketing Systems
The B2B SEO Strategy That Actually Works in 2026
Last updated: June 13, 2026 The Short Version: SEO still generates nearly half of all B2B revenue. But the playbook.. Read more
Marketing Systems
Instantly AI Review: A Fractional CMO’s Honest Take for B2B Teams (2026)
Instantly is the strongest cold email sequencer for B2B teams that need volume and deliverability at a flat monthly rate. A fractional…
Marketing Systems
Semrush vs Ahrefs vs Moz: Which SEO Tool Is Actually Worth It in 2026?
Last updated: June 13, 2026 The Short Version: I use all three of these tools across client accounts. My pick.. Read more
Marketing Systems
Best AI Tools for B2B Marketing in 2026 (What I Actually Use)
A fractional CMO’s actual AI tool stack for B2B marketing in 2026. Claude, GoHighLevel, Moz, ClickUp, Synthesia, and 7 more tools that…
Marketing Systems
How to Build an AI Marketing Team (Run by One Operator)
A real B2B blueprint for building an AI marketing team one person can run. The four layers, the named stack, and the…
Marketing Systems
The B2B Marketing Playbook (Start With 3, Add the Rest When You Earn It)
A fractional CMO’s B2B marketing playbook for 2026. The 3 channels that compound, the 2 that amplify, paid last, plus the always-on…
Marketing Systems
Founder Video Setup: The Simple Recording System That Takes One Afternoon
A fractional CMO’s founder video setup. iPhone, $15 tripod, Rode wireless mic, and Riverside for editing. Under $200, one afternoon. The exact…
Marketing Systems
Hiring and Managing Offshore Marketing Teams: The $2K Stack
An offshore marketing generalist costs roughly $1,000-$1,500 per month hired direct. Add ClickUp for task management and Wise for payments, and you…
Marketing Systems
The Complete B2B Content Repurposing System (One Recording, 10-15 Assets)
A fractional CMO’s content repurposing system for B2B. One YouTube recording becomes a blog post, LinkedIn article, newsletter, 3-5 social posts, and…