Marketing Systems
How to Build a Lean Marketing Team That Actually Works
A lean B2B marketing team has three layers: fractional CMO leadership for strategy, one or more generalist operators for daily execution, and…
Marketing Notes
Marketing Systems
Marketing Systems collects Holly Mack’s B2B marketing posts on marketing systems — each one documenting a system, tool, or workflow built for a real B2B company.
Marketing Systems
How to Clone Yourself with AI (and Stop Filming Every Video)
Clone yourself with AI using HeyGen. Step-by-step setup, real pricing with credit math, B2B use cases, and honest limits from a fractional…
Marketing Systems
How to Use Claude for Marketing: The System That Actually Works
Learn how to set up Claude Projects, Skills, and Cowork for B2B marketing. 18 workflows, a 30-day roadmap, and the setup that…
Marketing Systems
How to Show Up in AI Search: The AEO + GEO Strategy for B2B (2026)
AI search doesn’t work like traditional search. Your site alone accounts for only 15% of AI citations. This is the full AEO…
Marketing Systems
Dream 100 Strategy: A B2B Guide to Building and Activating High-Value Accounts
Learn how the Dream 100 strategy helps B2B companies focus on the accounts that matter most. This guide explains how to identify,…
Marketing Systems
Marketing Automation System: The $97 Platform That Replaces Most Tools
Discover the $97 marketing automation system that replaces CRM, email marketing, funnels, and SMS tools. Learn how to automate your marketing pipeline…
Marketing Systems
The 2026 LinkedIn Marketing Strategy for B2B Companies
A LinkedIn marketing strategy is a structured system that turns positioning, content, and intent signals into B2B pipeline. This guide.. Read more
Marketing Systems
When Do You Need a Fractional CMO? A Practical Guide for B2B Companies
You need a fractional CMO when marketing has motion but lacks direction — typically when revenue is between $1M and.. Read more
Marketing Systems
How to Get Booked on Podcasts- The Playbook for 2026
To get booked on podcasts, find shows your target audience listens to, pitch episode ideas that serve the listener, and.. Read more
Marketing Systems
Copy This Founder Content Strategy in One Hour Per Week
A founder content strategy is a system where a founder spends focused time capturing insight, and ideally, the marketing team.. Read more