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The B2B Marketing Playbook (Start With 3, Add the Rest When You Earn It)

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The B2B Marketing Playbook (Start With 3, Add the Rest When You Earn It)
The B2B Marketing Playbook (Start With 3, Add the Rest When You Earn It)

A fractional CMO’s B2B marketing playbook for 2026. The 3 channels that compound, the 2 that amplify, paid last, plus the always-on layer underneath.

Founder Video Setup: The Simple Recording System That Takes One Afternoon
Founder Video Setup: The Simple Recording System That Takes One Afternoon

A fractional CMO’s founder video setup. iPhone, $15 tripod, Rode wireless mic, and Riverside for editing. Under $200, one afternoon. The exact system I set up for B2B founders across my clients.

Hiring and Managing Offshore Marketing Teams: The $2K Stack
Hiring and Managing Offshore Marketing Teams: The $2K Stack

An offshore marketing generalist costs roughly $1,000-$1,500 per month hired direct. Add ClickUp for task management and Wise for payments, and you have a complete marketing execution layer for under $2,000 monthly. A fractional CMO’s breakdown of the exact stack, real costs, and the management system that makes it work.

The Complete B2B Content Repurposing System (One Recording, 10-15 Assets)
The Complete B2B Content Repurposing System (One Recording, 10-15 Assets)

A fractional CMO’s content repurposing system for B2B. One YouTube recording becomes a blog post, LinkedIn article, newsletter, 3-5 social posts, and short-form clips across 7+ channels. 3-5 hours per week. Here’s the exact system.

Riverside vs Descript: Which One Do You Actually Need? (2026)
Riverside vs Descript: Which One Do You Actually Need? (2026)

Riverside is the better choice for most B2B content creators in 2026. Recording quality can’t be fixed in post-production, and Riverside captures 4K video and lossless audio locally. Their AI editing tools now cover most workflows without needing a separate editor. This comparison covers pricing, features, and real workflows.

How to Use AI in Your Marketing (The Practical Playbook for B2B)
How to Use AI in Your Marketing (The Practical Playbook for B2B)

A fractional CMO’s practical playbook for using AI in B2B marketing. Start with leverage, not everything. 9 workflows, named tools, MCP automation with Claude and WordPress, GoHighLevel workflows, N8N integrations, and the right order to add them.

Beehiiv Review for B2B (Plus the Alternatives Most Reviews Skip)
Beehiiv Review for B2B (Plus the Alternatives Most Reviews Skip)

A fractional CMO’s honest Beehiiv review for B2B founders and operators. Real pricing, the alternatives most reviews skip (running it in your CRM, LinkedIn newsletter, Substack), and a clear recommendation by stage.

ClickUp for Marketing Teams: Is It Worth It?
ClickUp for Marketing Teams: Is It Worth It?

ClickUp is worth it for marketing teams at every size. The free plan covers most lean B2B teams with unlimited tasks and users. A fractional CMO’s honest review covering pricing, the free plan, alternatives, and stage-by-stage recommendations.

How to Start a B2B Podcast That Actually Generates Leads
How to Start a B2B Podcast That Actually Generates Leads

A B2B podcast generates leads two ways: listeners build trust and reach out when ready to buy, and the guests you invite are your prospect list. Learn the equipment, workflow, guest strategy, and distribution system to turn one 30-minute recording into 10+ content pieces across YouTube, social, and search.

How a Fractional CMO Uses AI to Manage Marketing for 5 Companies at Once
How a Fractional CMO Uses AI to Manage Marketing for 5 Companies at Once

A fractional CMO manages marketing for 5 companies at once by building a repeatable system around AI tools, a daily operator, and specialist agencies on demand. The full stack, team model, and weekly system revealed.

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