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The exact systems, software, and automation I recommend to founders, marketers, and lean B2B teams.
There are thousands of tools out there.
Most are overpriced, bloated, or built for enterprise teams you don't have (and don't want to manage).
These are the few tools I trust, the ones I use inside real B2B companies.
Some links are affiliate links, which means I may earn a commission at no cost to you. I only recommend what I actually use.
CRM, Pipeline, & Automation Tools
These tools help you automate follow-ups and track pipeline.
Outbound & Prospecting Tools
Content Creation & Distribution Tools
High-performing LinkedIn carousel generator.
Founder Brand & Visibility Tools
AI headshots that look real.
Trust, Proof & Conversion Tools
Website, SEO & Traffic Tools
The B2B Starter Stack (2026 Edition)
If you want a simple stack that works for 90% of B2B companies, here's the setup:
CRM + Automation
Content Engine
Proof Engine
Founder Brand
Everything here integrates cleanly, scales simply, and supports a modern B2B marketing system.
Want help choosing your stack?
If you need help selecting tools, building your system, or integrating everything: