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Marketing

Marketing Systems • January 19, 2026

How to Build a Content Workflow for B2B Marketing

A content workflow for B2B marketing is a decision system that determines what content gets created, why it exists, and how one idea compounds into multiple assets. Its purpose is to prevent random content creation, protect authority, and turn content into a scalable growth asset instead of a constant drain on time.Unlike a content calendar, a workflow filters ideas before.. Read more

Marketing Tools • December 26, 2025

The Best LinkedIn Automation Tool for B2B in 2026

(Disclosure: Some links are affiliate links. I only recommend tools I personally use, at no extra cost to you.) If you’re a B2B founder or sales team looking for safe, consistent LinkedIn outreach that actually leads to meetings, HeyReach is the best LinkedIn automation tool for B2B in 2026. Not because it has the most features, but because small teams.. Read more

Marketing • December 16, 2025

Why Your Marketing Isn’t Working (and What to Do Instead).

If you’re a B2B founder, tech leader, or growth-minded operator and your marketing feels like a black hole of time, money, and quiet frustration… This is for you. Because when marketing isn’t working, it doesn’t usually fail loudly. It fails politely. I’m Holly Mack. I work as a Fractional CMO with scrappy B2B teams. MSPs. SaaS companies. IT service providers… Read more

Marketing Tools • December 16, 2025

Top Marketing Tools for B2B Businesses in 2026

Last updated: May 2, 2026 The top marketing tools for B2B businesses in 2026 include outbound tools like Apollo, HeyReach, and Instantly AI; content tools like HeyGen, Riverside, and Opus Clips; and visibility tools like Semrush. This is the stack I use with clients as a fractional CMO — chosen for revenue impact, not novelty. This is the stack I.. Read more

Marketing • December 2, 2025

How to Create a Marketing Plan for 2026

A marketing plan in 2026 shouldn’t be a document that lives in a folder somewhere.It should be a system. When you strip away the fluff, a marketing plan that actually works has seven parts, in this order: Miss one, and the plan breaks.Overcomplicate it, and it never gets used. Let’s walk through it step by step. Why Most Marketing Plans.. Read more

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