Holly Mack

Fractional CMO for B2B Companies, MSPs, and Tech

About

I’m a fractional CMO embedded in B2B companies — MSPs, software companies, IT staffing firms, VARs, and tech companies at every stage from first pipeline to exit.

I’ve been doing this since 2017. In that time, I’ve worked across managed services, software, cybersecurity, staffing, manufacturing, and private equity portfolios. The problems look different on the surface. The underlying issue is almost always the same: marketing is happening, but nothing is connected to revenue.

My path to marketing was unusual. I started in dance, then moved into journalism, then entrepreneurship. Eventually I went back to formalize what I’d been learning in practice — marketing training through Kellogg, then an MBA in finance.

That finance background changed how I think about marketing. I don’t look at it as a creative function. I look at it as a capital allocation problem. Every dollar spent on marketing is an investment. It should have an expected return, a measurement system, and a feedback loop. If it doesn’t, you’re not running marketing — you’re funding activity.

That lens shapes everything I do for clients. We don’t build campaigns. We build systems. Strategy, execution, and measurement working together — lean, repeatable, and tied directly to pipeline.

I also work with MSPs and tech companies specifically through C4 Solutions, where I’ve helped teams go from referral-only growth to consistent, measurable demand generation.

How I Work

Every engagement is different, but the model is consistent: fractional CMO leadership, lean execution support (offshore operators, AI-driven workflows, or a mix), and a clear scorecard so nothing lives in a gray area.

I work with companies that are tired of marketing feeling like a gamble. My job is to make it feel like a system.

Client Results

Here’s a sample of what that looks like in practice:

MSP (~$7M revenue)
Built a formal marketing program from scratch. Lean team (2 offshore marketers, fractional CMO, strategic agencies). Result: consistent, predictable leads within budget. Cost per sales qualified lead typically under $1,000.

MSP ($2M → $3.5M)
Replaced scattered tactics with focused channels: LinkedIn, SEO (AEO/GEO), YouTube. Added light paid amplification when budget grew. Revenue grew 20–30%+ annually since 2024.

Software Company (~$15M)
Shifted from broad activity to targeted ABM in commercial and government accounts. Result: double-digit qualified opportunities per quarter.

IT Staffing Company
Replaced a bloated agency model with a lean, AI-driven system. Result: 1–2 leads per day, 60–70% cost reduction, fully organic.

Large VAR
Built the leadership and execution layer connecting marketing to sales and pipeline. Company successfully exited.

Connect

LinkedIn: linkedin.com/in/hollymack
YouTube: youtube.com/@HollyMack1